You’ve done it! You’ve created a product or service that people actually want to use. That’s amazing, and the first step to a successful business. But now you need to get people to use it, which can be harder than it sounds. In this article, we’ll give you key lessons for successful user onboarding so that you can get people using your product as quickly and easily as possible.
Decide who’s Responsible
User onboarding is a process, not an event. It’s important to decide who will be responsible for each stage of the onboarding process and ensure that it happens. There are a few key areas to focus on when it comes to user onboarding:
- First impressions count
- Ease of use is key
- Get feedback and act on it
- Keep it fresh
First impressions really do count when it comes to user onboarding. You need to make sure that your app or website is visually appealing and easy to navigate. First impressions will determine whether users stick around or move on to something else.
Ease of use is absolutely essential for successful user onboarding. If your app or website is difficult to use, people will simply give up and go elsewhere. Make sure that all of your features are well explained and easy to access.
Getting feedback from users is essential in order to improve the onboarding process. Use surveys, polls, and other analytical tools to gather feedback and then use that feedback to make changes and improvements.
Finally, keep things fresh by regularly updating your content and adding new features.
Understand that Behavior requires Motivation, Ability, and Triggers
User onboarding is the process of orienting and training new users of a product or service. The goal of user onboarding is to help new users get comfortable with using the product or service as quickly and easily as possible.
There are three key lessons that can help make user onboarding successful:
- Understand that behaviour requires motivation, ability, and triggers.
- Make use of existing user data to create personalized onboarding experiences.
- Use feedback loops to constantly improve the onboarding process.
Figure out your “WoW” moment
What’s the “WoW” moment for your product? In other words, what is the key feature or benefit that will really make your users sit up and take notice? Once you’ve identified that, make sure it’s front and centre in your onboarding process.
Too often, companies focus on all the bells and whistles of their product without really focusing on what will make their users say “Wow!” If you can figure out what that is and make sure it’s front and centre, you’ll be well on your way to a successful onboarding process.
Use a Combination of Channels
User onboarding is a critical success factor for any company that sells software or services. The goal is to help new users get up and running as quickly and easily as possible so they can start getting value from your product.
There are a number of different ways to approach user onboarding, but one key lesson is to use a combination of channels. This means using email, in-product messages, video tutorials, and live customer support to reach users where they are and meet them where they are in their journey.
Each channel has its own advantages and disadvantages but using a mix of channels ensures that you are reaching users in the most effective way possible. Email is great for giving users a written record of what they need to do, but it can be easy to miss important details. In-product messages can be more intrusive, but they can also be harder to ignore. Video tutorials can be very helpful, but they can also be time-consuming to create and maintain. Live customer support is great for answering questions in real time, but it can be expensive. The key is to find the right mix of channels for your company and your users.
Analyze and Iterate Quickly
User onboarding is a process, not an event. In order to be successful, you need to constantly analyze and iterate your onboarding process. The best way to do this is to use data and feedback to constantly improve your onboarding flow.
One of the most important things to remember is that user onboarding is not a one-time event. You need to constantly be working on improving your process. The best way to do this is by using data and feedback to make changes and tweaks.
Another key lesson is that you need to be prepared to pivot. Things will inevitably go wrong, and you’ll need to be able to adjust on the fly. The better you are at troubleshooting and problem-solving, the more successful your user onboarding will be.
Finally, don’t forget the power of personalization. Making your onboarding process unique to each individual user will go a long way in making it successful. By showing that you care about their specific needs and interests, you’ll create a much more positive experience overall.