As digital media is losing its impact of advertising brands are looking for new ways to win over people. Previously, companies were using every conventional & traditional mean to establish their brand. Now, they are using fascinating and imaginary words to promote their brand as well as communicate with the potential customers. This originally delivers zero value to customers. Therefore, instead of hiding their true colors, businesses need to do the rebranding. Companies are trying their best to publish stories which give a journalistic feel or look. The key reason behind this is to appear less corporate and more personal to audiences. So, that, the prospective customer thinks that they are consuming a familiar product, which gives them satisfaction in less price. Added, making a brand more reliable, familiar and indispensable for consumers. However, it is a sham and a short-sighted attempt to trick prospective customers into opening their wallets. Hence, companies need to put product first, not a brand.